Reeperbahn Festival ｜ 17–20 September 2025 ｜ Hamburg (DE)
Once again this year, Hamburg was a showcase and meeting place for the international music world: at the Reeperbahn Festival 2025, Switzerland was on hand with a diverse mix of networking formats and concerts. Whether it was over a coffee in the morning, at the Business Mixer in the afternoon or at the evening showcases at Spielbudenplatz – Swiss music was a visible and audible presence all around the festival.
Swiss Sunrise Social – coffee, sunshine and first encounters
In the early morning, when most festival goers are only slowly gaining momentum, the Swiss Sunrise Social has become a popular ritual. For the third time, the Swiss coffee cart parked amidst the hustle and bustle of the festival, attracting visitors with strong coffee, friendly smiles and a relaxed atmosphere. This year, around 120 coffees were served – 50% more than the first time round.
Swiss Business Mixer – raclette meets the music business
While the morning offered a relaxed start, the Swiss Business Mixer got down to business in the afternoon. Around 450 professionals from the industry came together in Hamburg – including around 20% Swiss guests and a strong 64% contingent of German music professionals.
The Mixer cemented its reputation as a meeting place for decision-makers once again this year: 90 bottles of Swiss white wine were served, 60 kilograms of raclette cheese were consumed and the copious networking was backed by the sound of four Swiss acts – MEL D, NOMUEL, JAMILA and SAMI GALBI.
Swiss Sunset Social – Swiss class in St. Pauli
In the evenings, Spielbudenplatz was filled with even more Swiss sounds. Against the LED backdrop, LINDA ELYS, who has gained an enthusiastic following through her appearance in the finals of “The Voice of Germany”, opened her first full-band concert in Germany and presented her electronic-flavoured folk pop with a palpable sense of self-confidence. LOST IN LONA set a dreamy counterpoint with atmospheric Indie, MARY MIDDLEFIELD impressed with subtle songwriting and emotional depth, and experienced rock singer SERAINA TELLI provided a heavy dose of energy. To cap things off, one of Switzerland’s biggest pop acts at the moment, NEMO really got the square moving and demonstrated once again Swiss artists’ knack for finding the pulse of the times.
Swiss artists also left their mark in other partner showcases: PANDA LUX impressed with her tight Indie sound, GINA ÉTÉ gave progressive pop a new voice, and AKRYL captivated the crowd with her very intimate, German-language Indie pop. Swiss-American MILUNE offered a late-night club atmosphere with her dreamy bedroom pop, while VALENTINO VIVACE brought the Italo dancefloor feeling to Hamburg and KK! made his mark as a rising force in rap – demonstrating in impressive fashion both individually and collectively the diversity of the Swiss scene.
Around 20 Swiss acts set a high bar in St. Pauli – supported and made possible by FONDATION SUISA. The goal: to raise the international visibility of Swiss music, to give Swiss music a lasting boost through festivals such as the Reeperbahn Festival and to strengthen networking within the industry.
Whether with a coffee in the sunlight, a raclette in the courtyard or on the big stage in the evening: Switzerland made a lasting impression at the Reeperbahn Festival 2025.
The Swiss presence at the Reeperbahn Festival was organised by Swiss Music Export (SME) in collaboration with FONDATION SUISA, Pro Helvetia, Musikbüro Luzern, Musikbüro Basel, Popkredit Zürich, FCMA (Fondation romande pour la Chanson et les musiques actuelles) and the Swiss Embassy Berlin.
The 21st Reeperbahn Festival edition will take place from 16 to 19 September 2026 in Hamburg.
SWISS MUSIC @ REEPERBAHN FESTIVAL 2025 ⎪ IMPRESSIONS:
ALL SWISS ARTISTS AT THE REEPERBAHN FESTIVAL 2025
The Swiss bands performing at this year’s Reeperbahn Festival demonstrated the incredible strength and diversity of the local music scene:
