MaMA Music & Convention 2025 ⎪ 15–17 October ⎟ Paris (FR)
Swiss sounds, Parisian pulse – review of MaMA 2025
From 15 to 17 October 2025, the Parisian districts of Pigalle and Montmartre were transformed into a vibrant festival site where the international music industry came together. At the heart of it all: a convincing Swiss presence.
SWISS LIVE SHOWS AT MAMA 2025
At the Swiss Business Mixer, which took place at the Bar à Bulles on 16 October, music professionals from Europe came together for discussions, drinks receptions and showcase highlights. The focus was on the two Swiss acts:
SAMI GALBI‘s unique blend of electronica, oriental pop and francophone beats created a remarkable resonance with the audience – his set was described as one of the mixer’s most energetic.
In the MaMA showcase, MEIMUNA impressed with poetic pop and intimate songs that captivated the Parisian audience with subtle intensity.
Parallel to the official programme, representatives of the Swiss music scene took the opportunity to take part in panels and spontaneous network formats, thus making important contacts in the French and international scene. FONDATION SUISA provided visibility and targeted support for the Swiss delegation.
Whether at the Swiss Business Mixer aperitif or on stage in the evening, the Swiss scene was prominently and competently represented at MaMA 2025, once again confirming its potential for international exchange.
The Swiss Business Mixer at MaMA Music & Convention 2025 was jointly organised by Swiss Music Export and FONDATION SUISA, with support from Pro Helvetia and the Swiss Embassy in France.
The next MaMA Music & Convention will take place in Paris from 14 to 16 October 2026.
SWISS MUSIC @ MaMA 2025 ⎪ IMPRESSIONS IN PICTURES:
