Category Archives: International presences

The Great Escape 2024 – Review

The Great Escape 2024 ⎪ 15–18 May ⎟ Brighton (UK)

Great success for the Swiss Business Mixer

Even though The Great Escape is not a trade fair, but one of the first major music festivals of the season, the event in the English coastal town attracts a large number of professionals (around 4,000) every year. This year, 55 people registered from Switzerland (previous year 60), making it one of the largest delegations after the top 5 (UK, D, USA, AUS, NL). As has been the case since 2013, the Swiss presence was organised by Swiss Music Export (SME) in collaboration with FONDATION SUISA, Pro Helvetia and the Swiss Embassy in London.

Over 500 acts on around 30 stages were on the programme over the four days, including the traditional Swiss Business Mixer on Friday with four Swiss acts in the once again outstanding Komedia Studio. The programme included performances by SOFT LOFT, BOUND BY ENDOGAMY, SIRENS OF LESBOS and FULMINE. While the concerts of the first two bands attracted a large and enthusiastic audience, the other two preferred to boycott The Great Escape at short notice together with 120 other musicians. The reason for this was the investments made in Israel by one of the main sponsors, which the festival organisers refused to distance themselves from despite an appeal. Nevertheless, the Swiss Business Mixer was once again a complete success this year and all four Swiss acts were the subject of lively discussions, albeit for different reasons.

The next The Great Escape Festival will take place in Brighton from 14 to 17 May 2025.

SWISS LIVE ACTS

FULMINE
BOUND BY ENDOGAMY
SOFT LOFT
SIRENS OF LESBOS

SWISS MUSIC @ The Great Escape 2024 in pictures:

SWISS MUSIC @ TGE 2024 – Register now!

The Great Escape 2024, Brighton (UK)15–18 May 2024

Swiss Music Export, FONDATION SUISA, Pro Helvetia and the Swiss Embassy in the UK are once again taking part in The Great Escape festival, with the Swiss Business Mixer networking event and an exciting selection of Swiss live acts. Seize the chance and benefit from the special Swiss discount for your accreditation:

SPECIAL DISCOUNT

Swiss professionals benefit from a special 15% discount on their TGE Delegate Passes, an offer from Swiss Music Export and partners.

SWISS BUSINESS MIXER

Friday 17 May ⎜ 12:00–16:00 ⎢ KOMEDIA Studio


The Swiss networking event offers a wonderful opportunity to exchange ideas and dreams with international music business people and, above all, to discuss music. Once again this year, Switzerland is presenting itself with a number of exciting acts. Enjoy a glass of Swiss beer and English sandwiches to the live sound of FULMINE, BOUND BY ENDOGAMY, SOFT LOFT and SIRENS OF LESBOS on the KOMEDIA Studio stage.

Entry to the SWISS BUSINESS MIXER is free for all professionals – space is limited, so get there early!

All acts can also be seen and heard live in the regular festival programme.
Find out more information on the Swiss Music Export website.

Presented by Swiss Music Export, in partnership with FONDATION SUISA, Pro Helvetia and the Swiss Embassy in the UK.

LIVE ACTS

FULMINE
12:15–12:45
BOUND BY ENDOGAMY
13:15–13:45
SOFT LOFT
14:15–14:45
SIRENS OF LESBOS
15:15–15:45

WOMEX 2024 – Register now!

Register now for WOMEX 2024 with SWISS MUSIC
23–27 October 2024, Manchester (UK)

Swiss professionals of the music sector can now enroll for WOMEX via the SWISS MUSIC stand. The stand is a promotional programme for Swiss music abroad by FONDATION SUISA and Pro Helvetia in cooperation with artlink.

Three reasons why Swiss music professionals should visit the Worldwide Music Expo WOMEX:

• Network with more than 2’500 international music professionals from over 100 countries
• Live music by 60 bookable international showcase acts
• A free platform on site as well as registration fee discount thanks to SWISS MUSIC

Your advantages:

• EUR 40 discount per person on the registration fee (= rate: «From 3rd Person»; exception: CelebRate = Smart Rate EUR 280)
• Free use of the stand infrastructure, incl. presentation area
• Competent stand staff at your disposal
• Free online visibility and presence on swissmusic.ch
• And more…


Become part of the SWISS MUSIC delegation at WOMEX 2024:


Registration deadline:
18 October 2024



For questions concerning the registration, please contact:
registration@womex.com
For questions concerning the SWISS MUSIC stand, please contact:
swissmusic@fondation-suisa.ch

In the event of insufficient registrations, FONDATION SUISA and ist partners reserve the right to withdraw their support offer at any time up to the event.

See you in Manchester in October!



And here are some more impressions from the SWISS MUSIC stand at WOMEX 2023, last October in La Coruña (ES):

The Swiss at jazzahead! 2024 – Review

jazzahead! 2024 ⎪ 11–13 April ⎟ Bremen (DE)

18th jazzahead! with a large Swiss presence

The demand for face-to-face dialogue continues unabated after the pandemic years, as evidenced by the world’s largest jazz fair.
Last year’s SWISS MUSIC stand recorded a new high with 57 accreditations, a figure that was surpassed in 2024 with 60 participants. Switzerland’s attendance in Bremen, which was once again organised in cooperation with FONDATION SUISA, Pro Helvetia and SONART – Swiss musician’s association – is enormously important for the Swiss scene, as reflected in the reactions of visitors to the stand. The music business has become tougher, due to the continuing imbalance between supply and demand – hence the reason for the professionals focussing on long-term networking over the four days. The Swiss stand provided an ideal venue for this.

Live acts and other events at jazzahead! 2024
Switzerland could also be heard live: singer, pianist and composer Yumi Ito and her trio delighted their audience with a showcase, while pianist Claude Diallo was able to present himself to an international audience as part of the club night. A central plank of the Swiss activities was also the exclusive support provided for new start-up UNIT Records. Andreas Waelti and Luca Sisera acquired the long-established Swiss label’s brand name last year. At the SWISS MUSIC stand, the duo was given the opportunity to present their relaunched label to industry professionals and visitors alike at this key international jazz event.

YUMI ITO
Photo ©Maria Jarzyna
CLAUDE DIALLO
Photo ⓒNina Chen
UNIT Records⎥Waelti – Sisera
Photo ⓒAndi Schnoz


The trend towards longevity and sustainability was clearly discernible at jazzahead!, with various approaches proposed such as the possibility of “green touring”. This shows that the fair is looking to the future under its new energetic artistic director, Götz Bühler – something that is urgently needed in view of the challenges facing the music market.

The 19th edition of jazzahead! will take place from 24 to 27 April 2025.

jazzahead! 2024 in figures:

• 2’985 professional attendees
• 66 participating nations
• 14’490 visitors

SWISS MUSIC @ jazzahead! 2024 in pictures:

jazzahead! 2024 – Registration


Register now as co-exhibitor on the SWISS MUSIC collective stand ⎪ 11–13 April, Bremen (DE)

The professional jazz world will be gathering in the halls and around the showcase stages of jazzahead! in Bremen – Europe’s biggest jazz trade fair – from 11 to 13 April 2024. A great opportunity for Swiss music professionals to network – enroll now!

SWISS JOINT STAND


Your benefits as co-exhibitors of the SWISS MUSIC joint stand:

  • Reduced registration fee: EUR 155 instead of EUR 185 (excl. 19% VAT)
  • More visibility at the trade fair
  • Free use of the stand as a meeting- and presentation platform

The SWISS MUSIC stand is a partnership of FONDATION SUISA, Swiss Arts Council Pro Helvetia and SONART – Swiss Musicians Association.

And this is how it goes:
Deadline: 27.03.2024

  1. Create a user profile and log:
    Click on SIGN UP FOR THE SWISS MUSIC STAND (below)
  2. Sign up as co-exhibitor of the SWISS MUSIC stand:
    Please enter the following information:
    – Co-exhibitor of: FONDATION SUISA
    – Stand number: 6B35
    – Discount code: 24R1GEMT (The fee will be reduced to EUR 155)

After having registered, you can access jazzahead!’s
PARTICIPANTS’ PORTAL
SPECIAL TERMS AND CONDITIONS

For questions regarding your registration, please contact
Malena Drela:
drela@jazzahead.de

For questions regarding the stand, please contact
Marcel Kaufmann:
swissmusic@fondation-suisa.ch

In the event of insufficient registrations, FONDATION SUISA and its partners reserve the right to withdraw their support offer at any time up to the fair.

DEADLINE: 27 March 2024

SHOWCASE FESTIVAL


The deadline for submitting applications for the jazzahead! showcases festival expired on 18 october.

SWISS MUSIC @ Linecheck 2023 – Review

Linecheck 2023⎪22–25 Nov⎟Milan (IT)

SWISS MUSIC was in the air

Yes, admittedly, so was the aroma of raclette from the Swiss Business Mixer. But also there in the mix were the voices of some 200 international professionals, invitees of Swiss Music Export. The informal networking event at the BASE cultural centre in Milan, held on Thursday, 23 November, offered Swiss industry representatives an ideal opportunity to network and exchange ideas with their Italian and international colleagues. The Swiss Music Export event was supported by FONDATION SUISA and the Swiss Consulate General in Milan.

During the day, the curated conference sessions at Linecheck provided a chance to catch up on the latest trends, thinking and know-how. The evenings saw Linecheck transformed into a festival. The air was also filled with live Swiss sounds on the Wednesday and Thursday – leastways inside La Capsula, the BASE’s immersive sound chamber. Here, industry representatives got up close and personal with the sounds of electro duo HEITH & PRICE, R’n’B vocalist and producer MILYMA, and pop trio MONTE MAI.

.

Linecheck 2023 – Showcase Monte Mai – Foto ⓒSME

SWISS LIVE SHOWS AT LINECHECK 2023
The following Swiss artists were part of the official festival programme:

HEITH & PRICE
MILYMA
MONTE MAI



SWISS MUSIC @ LINECHECK 2023IMPRESSIONS:

Record Swiss participation at the 29th WOMEX

WOMEX 2023 ⎪ 25–29 October ⎟ A Coruña (ES)

Record Swiss participation at the 29th WOMEX

WOMEX’s attendees – 2,750 international professionals – did not let the rain, which on occasion lashed A Coruña almost horizontally, spoil their mood. Artists, agents, promoters, labels, journalists and others from the global music industry networked at the exhibition stands of Palexco – the convention centre located by the harbour of this northern Spanish coastal city – from 25 to 29 October. 

One of the most eye-catching stands bore – black on yellow – the name SWISS MUSIC and hosted a record 42 Swiss professionals. Switzerland was also represented in the official programme of showcases: on Friday night, producer and DJ Pekodjinn from Geneva got the “WOMEXicans” dancing and garnered a great deal of international attention. 

The anniversary edition of WOMEX – the Worldwide Music Expo – will take place in Manchester, UK from 23 to 27 October 2024.

PEKODJINN LIVE IN SHOWCASE AT WOMEX 2023

Pekodjin ⎪ Photo ⓒ SWISS MUSIC



SWISS MUSIC @ WOMEX 2023IMPRESSIONS:

MaMA 2023: All eyes on Paris Pigalle

MaMA Music & Convention
11–13 October ⎜ Paris (FR)

MaMA: All eyes on Paris Pigalle

SWISS MUSIC was in the thick of the action when the clubs and streets of Pigalle between the 9th and 18th arrondissements of Paris teemed with music professionals. Over 7,000 industry professionals from more than 50 countries – most of them from francophone regions – attended the 14th edition of MaMA Music & Convention from Wednesday, 11 to Friday, 13 October.

During the day, they exchanged news and views in the cafés and at the numerous networking events and took advantage of the conferences to catch up with the latest trends in the music business. In the evenings, they mingled with the 5,200 festival-goers in the clubs and concert halls to hear up-and-coming bands performing short showcases.

Many Swiss music professionals were also present. They benefited from the Swiss Business Mixer networking event held under the SWISS MUSIC banner just behind the Moulin Rouge venue on Thursday afternoon. Here they chatted with international colleagues in a relaxed atmosphere and caught the showcase of Lausanne singer-songwriter DELIA MESHLIR who showcased her forthcoming second album. Alongside her, Neuchâtel-based Italo-disco kings PSYCHO WEAZEL and Vaudois electro-pop rapper SILANCE landed one of the coveted showcase slots at MaMA 2023.

The Swiss Business Mixer was presented by Swiss Music Export and FONDATION SUISA in cooperation with the Swiss Embassy in France.

The next MaMA Music & Convention will take place in Paris from 16 to 18 October 2024.

Showcase Delia Meshlir Swiss Business Mixer @ MaMA 2023 ⎥ Photo ⓒFONDATION SUISA

SWISS LIVE SHOWS AT MAMA 2023
The following Swiss artists could be heard and seen live in the regular festival programme:

PSYCHO WEAZEL
DELIA MESHLIR
SILANCE



SWISS MUSIC @ MaMA 2023IMPRESSIONS:

Reeperbahn Festival 2023 – Review

Reeperbahn Festival ⎪ 20–23 September 2023 ⎟ Hamburg (DE)

A packed Swiss programme leaves deep marks on the 2023 Reeperbahn Festival

In cooperation with FONDATION SUISA, the Swiss Embassy in Germany, the FCMA, the City of Zurich Culture and the Music Offices of Basel and Lucerne, Swiss Music Export organised several showcase and networking events from Thursday evening to Friday night, where Swiss bands could present themselves and management, labels and other industry representatives could network with their international colleagues.

Anyone who carries that much weight leaves a lasting impression. Go SWISS MUSIC!

The next Reeperbahn Festival will be held in Hamburg from 18 to 21 September 2024.

SWISS LIVE ACTS AT REEPERBAHN FESTIVAL 2023
From spherical electro pop to brass-driven hip-hip beats on to hard punk rock guitars and much more in between: The total of 17 Swiss bands in this year’s Reeperbahn Festival programme was a testament to the uncanny strength and breadth of the helvetic music scene:

ALINA AMURI
Website
ALOIS
Website
A. BOLLINGER
Website
ASBEST
Website
COBEE
Website
DI-MEH
Website
DIRTY S. MAGNET
Website
GRANDBROTHERS
Website
LA COLÈRE
Website
LA NEFERA
Website
MEHMET ASLAN
Website
MISCHGEWEBE
Website
SAM HIMSELF
Website
SIRENS of LESBOS
Website
SOFT LOFT
Website
VERONICA FUSARO
Website
YET NO YOKAI
Website

SWISS MUSIC @ REEPERBAHN FESTIVAL 2023 IMPRESSIONS:

SWISS MUSIC @ MaMA 2023

MaMA Music & Convention 202311–13 OctoberParis (FR)

MaMA Music & Convention invites the professional music world to Paris from 11 to 13 October 2023.

MaMA 2022 – Bar à Bulles, Paris ⎜ Foto ©Swiss Music Export

SWISS BUSINESS MIXER

Paris? – Makes you spontaneously think of three things: the Eiffel Tower, the Arc de Triomphe and the Swiss Business Mixer: The Swiss networking format at MaMA – your networking rendez-vous with the French and international music business:

Thursday, 12 october
16:30–18:30
Bar à Bulles

Swiss Music Export and FONDATION SUISA invite you to the traditional networking event Swiss Business Mixer at MaMA Music & Convention.

The event is taking place in the Bar à Bulles just behind the Moulin Rouge. Many exciting people, delicious appetisers with great Swiss wine and a showcase by DELIA MESHLIR are on the programme. The Lausanne based Indie-Pop multi talent is about to release her second album on Ba Da Bing and Irascible Records and will give us a foretaste at MaMA 2023.

Presented by Swiss Music Export and FONDATION SUISA with the kind support of the Swiss Embassy in France.

Register now for the Swiss Business Mixer!
Entry to the SWISS BUSINESS MIXER is free for music professionals. 
However, registration is required.

Delia Meshlir ⎢ Foto ©Steven Andrew Navid


SWISS ARTISTS AT MAMA 2023
Also to be seen and heard in the festival’s regular programme:

PSYCHO WEAZEL
THU 12 Oct ⎟ 02:30–03:30
La Machine du Moulin Rouge
DELIA MESHLIR
FRI 13 oct ⎟ 20:20–21:00
La Machine du Moulin Rouge
SILANCE
FRI 13 oct ⎟ 20:30–21:10
FGO Barbara

DON’T FORGET TO ORDER YOUR PROMOTIONAL CODE!

Swiss music professionals can buy their 3-day PRO PASS for the MaMA 2023 for EUR 100 instead of EUR 160 thanks to the promotional code of Swiss Music Export and FONDATION SUISA.