The 17th jazzahead! edition was a good one, while the numbers still have room to grow
From 27 to 30 April, the professional jazz world met in the Free Hanseatic City of Bremen for the 17th jazzahead! – Europe’s biggest jazz trade event felt like it did before the pandemic, only somehow better. Proximity was a decisive factor here, not only regarding the design of the trade fair and concert halls, but also in terms of interhuman exchange. All the more surprising is the comparison of visitor numbers: With 2,800 professional delegates, jazzahead! exceeded last year’s edition, which was still strongly marked by the pandemic, by only 100 people. There is room for improvement here. However, this did not disturb the exuberant atmosphere.
The ambience was also visibly enjoyed by the 60 or so Swiss participants coming together during the trade fair at the yellow glowing SWISS MUSIC stand. Here, they met their international partners, displayed their promotional material or simply took a breather in between. The platform was offered to them free of charge by the FONDATION SUISA, Pro Helvetia and SONART – Swiss Musicians Association, who were also taking care of the front office.
There was Swiss live music on each of the three trade fair days, too: Sc’ööf, LIUN + The Science Fiction Orchestra and UASSYN delighted, without a shadow of a doubt, numerous international bookers’ ears.
The next jazzahead! is scheduled from 11 to 14 April 2024.
Register now for WOMEX with SWISS MUSIC 25-29 October 2023, A Coruña (ES)
Three reasons why Swiss music professionals should visit the Worldwide Music Expo WOMEX:
Network with more than 3’000 international music professionals from over 100 countries
Live music by 60 bookable international showcase acts
A free platform on site as well as registration fee discount thanks to SWISS MUSIC
SWISS MUSIC is a promotional programme for Swiss music abroad by FONDATION SUISA and Pro Helvetia in cooperation with artlink. Swiss professionals of the music sector can now enroll for WOMEX via the SWISS MUSIC stand.
The chosen title may still seem a bit premature, but at IKF 2023 Corona was indeed hardly an issue. What a relief for the participants of the 35th Freiburg trade fair for stage productions after two cancellations due to the pandemic.
Although, as expected, the IKF had to accept a drop in visitors compared to 2020, numerous agencies and artists did not miss the opportunity to present themselves to the international professional audience at the exhibition stands and on stage from 23 to 25 January 2023.
FONDATION SUISA and Pro Helvetia were also present with the SWISS MUSIC stand, together with and for the Swiss music business. The stand was an attractive and cost-effective platform at the IKF to artists and agencies, in particular the five Swiss live showcases in the field of music:
On Tuesday afternoon, the fair public also gathered around the two neighbouring stands SWISS MUSIC and Schweizer Künstlerbörse t. Theaterschaffen Schweiz for a 90-minute Swiss stand aperitif. A unique opportunity to network – and not least to discover Swiss wine.
The next IKF will take place from 20 to 22 January 2025 in Fribourg.
The Worldwide Music Expo took place in Lisbon from 19 to 23 October 2022.More than 3,000 music professionals from all over the world met at the trade fair in the Altice Arena during the day and at the showcase concerts in the city center in the evening.
Among them was a 30-strong Swiss delegation, consisting of promoters, agencies, managements, media professionals and artists, who could be found at the SWISS MUSIC joint stand during the four days of the fair. Here they met with their international partners, made new contacts and cultivated existing ones.
On Thursday afternoon, a joint speed meeting with the Portuguese and Austrian delegations and the stand reception with Swiss wine and cheese specialties gave the Swiss participants the opportunity to come into contact with many international guests at once. Both events were correspondingly well attended.
Even three quarters of a year after the end of the last big Corona wave, the need for physical meetings is unbroken and apparently cannot (yet?) be thwarted by the threat of the next wave. This does not necessarily make the business easier for the music world, but it does make it a whole lot more personal.
For the coming year, WOMEX has found the city of A Coruña in northwestern Spain as the host city.
Register now for the SWISS MUSIC stand and benefit from its many advantages:
From 27 to 30 April 2023, the international professional jazz world is coming together in Bremen again. Three days of trade fair and Europe’s most important showcase festival are waiting for you. Dont miss this opportunity!
All Swiss participants can now sign up as co-exhibitors of the SWISS MUSIC umbrella stand, powered by FONDATION SUISA, Pro Helvetia and SONART – Swiss Musicians Association.
Your major benefits: a discount on your registration fee of EUR 145 instead of EUR 175 (excl. 19% VAT), more visibilty and free use of the stand as a meeting and presentation platform.
And this is how it goes:
Create a user profile or log on: Either way click on ENROLL (below)
Sign up as co-exhibitor of the SWISS MUSIC stand: Please enter the following information: Co-exhibitor of: FONDATION SUISA Stand number: 6C10 Discount code: R1GEMST The fee will be reduced to 145,00 EUR (excl. 19% VAT).
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